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Fashion Business
Starting a new business and developing new commercial ideas is what all top managers experience at some point in their career. With a solid foundation in three main areas: the fashion industry, marketing and communication in the fashion industry and fashion law, a professionally planned new start is a sure step towards success.
This master’s programme aims to train future managers and leaders in the fashion industry, so that they can understand, analyse and run the most important parts of a newly launched fashion and luxury brand company.
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Participants at this level already have an idea of the designs they want to develop, the products or collections they want to launch, or where they see their leadership strengths growing within the industry. This program supports those ambitions with business insight and the planning and marketing methods needed to develop a scalable business model and a growing company.
By working with collections, production methods, budgeting, marketing and communication, participants learn theoretical and practical methods for creating and launching a product or collection on the global market. They learn to assess creativity in fashion and luxury products and how companies manage product design, manufacturing, commercialisation and marketing.
Focus
- Leadership and strategies in luxury brands
- E-commerce and omnichannel business models
- Laws and budgeting within a fashion company
- Sustainable product innovation
- Buying
- Marketing
Specialisations
Master in fashion & entrepreneurship is given with the following specialisations:
- Fashion and luxury brand management
- Fashion Omnihannel & E-commerce
- Start-up of fashion companies
- Product management in fashion
- Fashion Buying and Merchandising
- Communication and digital media for fashion marketing
- Global master of luxury brand industry professionals
- Fashion & luxury brand management for hotels and hospitality
- Jewellery and product management
- Luxury hotels and customer experience management
- MBA in digital transformation and leadership for fashion
- Innovative brand development in luxury fashion
Career opportunities: business manager for the fashion industry, product manager, entrepreneur, project manager, strategic planner, brand manager, business consultant, buyer, marketing manager.
Would you like to book a guidance meeting?
